PRIVACY POLICY.

Peak Hour Studio ("Peak Hour", "we", "us" or "our") respects your privacy. This policy explains what information we collect when you visit peakhourstudio.com, apply to our roster, refer a creator or otherwise interact with us, and how we use and protect that information.

1. Information we collect

We collect information in the following ways:

• Information you give us. When you fill in a contact, application or referral form we collect your name, email address, social-media handle and anything else you choose to share with us.
• Information collected automatically. When you use the site we collect standard log data (IP address, browser type, pages visited, referring URL, timestamps) and analytics events via Google Analytics.
• Cookies and similar technologies. We use a small number of first- and third-party cookies to run the site, remember your preferences and measure traffic. See section 5.

2. How we use your information

We use the information we collect to:

• Respond to applications, enquiries and referrals.
• Provide, operate and improve the website and our services.
• Measure traffic and understand how visitors use the site so we can make it better.
• Send you updates you have asked for, and comply with our legal obligations.

3. Legal basis

Where the GDPR or UK GDPR applies, we rely on your consent (for non-essential cookies and marketing communications), the performance of a contract (when you apply to our roster), and our legitimate interests in running and improving the business.

4. Sharing your information

We do not sell your personal information. We share it only with:

• Service providers who help us run the site and our business (e.g. hosting, analytics, email). These providers are bound by confidentiality obligations.
• Authorities or third parties where we are required to do so by law or to protect our rights.

5. Cookies and analytics

This site uses Google Analytics 4 to understand how visitors engage with our pages. Google Analytics sets cookies that collect information in an aggregated and anonymised form. You can opt out by installing the Google Analytics opt-out browser add-on or by blocking cookies in your browser settings.

6. Data retention

We keep personal information only for as long as necessary for the purposes set out above, or as required by law. Application and enquiry data is typically kept for up to 24 months unless we have an ongoing relationship with you.

7. Your rights

Depending on where you live, you may have the right to access, correct, delete or export the personal information we hold about you, to object to or restrict how we use it, and to withdraw consent at any time. To exercise any of these rights, email us at hello@peakhourstudio.com.

8. Security

We take reasonable technical and organisational measures to protect the information we hold. No system is perfectly secure, and we cannot guarantee the absolute security of information transmitted over the internet.

9. Children

This site is not directed to children under the age of 18 and we do not knowingly collect personal information from them.

10. Changes to this policy

We may update this policy from time to time. When we do, we will change the "Last updated" date at the top of the page.

11. Contact

Questions about this policy, or about how we handle your information, can be sent to hello@peakhourstudio.com.